Customer Profile

Although we don’t set any limits as to who we work with, prospective customers often find it reassuring to know that they fit the profile of the typical Sinulogic customer. That is:

• Yours is a single-location, full-service dive store doing between $250,000 and $1,500,000 in annual sales.

• You affiliate with a major training agency.

• You carry a wide range of equipment, but primarily sell a major brand, such as Scubapro or AquaLung, that restricts you to in-store sales only.

• You’ve given some thought to on-line sales; however, at the moment, your reality is shaped by the fact the big-ticket equipment items you sell cannot be purchased by any means other than over the counter. This means your overall marketing has to stress the importance of professional advice, individual fit and personalized service.

• You run your own charter operation or local dive site, or conduct at least two staff-led group vacation trips every year.

• You are not the world’s greatest promotional writer (nor is anyone else on your staff). In fact, you’d rather have a recreational root canal than be forced to do any “creative” writing.

• You understand the vital importance of Internet marketing; you simply lack the knowledge, experience, time or desire to do it yourself.

Does this sound like you, on most, if not all points?

• If it does not, we’re still interested in talking to you. As you will see on our Sample Sites page, we work with a number of dive businesses that aren’t full-service dive stores.
• On the other hand, if this does sound like you, you are definitely our kind of dive center. We know, from first-hand experience, just exactly what you face — and we know how to help.

Give us a call. We’re here to make your life easier.

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